PRoBono 2015
PRoBono is an event where Boston University public relations and advertising students work on non-profit client projects for free overnight. Services and deliverables include: strategic PR plan for the organizations, along with deliverables such as press kits, news releases, company backgrounders, fact sheets, executive bios, brochures, social media plans and calendars, blog posts and promotional materials.
For the fall of 2015 we worked with five nonprofits including: Red Sox Foundation, Cradles to Crayons, The Play Ball! Foundation, The Environmental League of Massachusetts, and Project Citizenship.
MY ROLE
-To find, interview and finalize all five clients
-Create scopes of work with each client outlining deliverables for the event
-Gather donations from local businesses and restaurants to give away to PRoBono participants to keep morale up during all 18 hours
-Develop promotional materials and outreach for the event
-Promote the event via social channels
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